Who am I?

I’m Shom, an identity and transformation coach and the creator of Pathway To Purpose™.

I work with people who know they’re meant for more — more clarity, more direction, more impact — but feel stuck between who they’ve been and who they’re becoming. They’re capable, driven, and self-aware, yet caught in old patterns, overthinking, or inconsistency.

I BELIEVE everyone can rewrite their story the moment they tap into their DIVINE POTENTIAL. Transformation doesn’t begin with doing more — it begins with remembering who you are. When identity shifts, everything else follows.

At the core of my work is my Signature 6-Step Becoming Framework, which focuses on raising self-worth to find your true value so you can create the life of freedom and choice.

Alongside my coaching work, I bring over 20 years of professional experience in organisational transformation. As a quality and change manager, I’ve led large-scale change initiatives, guided people through uncertainty, reshaped mindsets, and helped teams successfully adapt to new ways of thinking and working. At its core, my corporate work has always been about one thing: changing perception to change behaviour — the very same principle that underpins identity transformation.

My own Path to My Purpose wasn’t accidental.

From a young age, I was searching — not just for answers, but for truth. Drawn to the unseen and the question Who am I?, my journey deepened as I embarked on a quest to understand how identity, belief, and embodiment truly work.

Life then took me through love and heartbreak, the end of a 20-year marriage, multiple miscarriages, deep grief — alongside a contrastingly significant career success. From the outside, everything looked right, yet internally I felt profoundly out of alignment.

That misalignment led me into what’s known as the Dark Night of the Soul. Everything I thought I was collapsed. In the silence, a truth emerged — not from outside me, but from within: "You are not this mind. You are not this story. You are I AM", it said.

From that remembrance, my work, teachings, and my book 'Law of Being' emerged — rooted in identity, awareness, and becoming.

Everyday, I walk on my Pathway to My Purpose: to awaken the I AM within others, help them reclaim their inner authority, and live as who they truly are.

I am deeply grateful for all my past, present and future mentors, coaches and spriritual guides to shine the light on my path which would have otherwise been a dark lonely road.

Now its your turn. Get ready for your new life. It's waiting for you. Trust me, it’s going to be magnificent!